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Affiliate Marketing Action Plan
So you've been put in charge of managing the affiliate program for your company, but you're not quite sure where to get started. I'm going to take you from the weeks leading up to the launch of your program and follow through with an action plan for your affiliate program. Ignore these steps, tips, and techniques at your own risk.
There is a full, descriptive version of this action plan in the appendix of "Successful Affiliate Marketing for Merchants."
Previous Weeks
- Determine the staffing for the affiliate team
Build internal support
Due diligence for affiliate solutions
Implement the new affiliate program
Quality assurance and testing
Week 1
- Press Release
Submit your program to affiliate directories
Subscribe to discussion lists, and newsletters
Answer affiliate queries within 24 hours, and keep a log of the questions asked
Affiliate team creates their own sites
Participate in discussion boards
Monitor the competition
Identify and track prospective affiliates
Week 2
- Affiliate team tests and tracks performance of their own and other programs on their personal sites
Participate in discussion boards
Monitor the competition
Identify and track prospective affiliates
Target e-mail to inactive affiliates
Compose tutorial
Establish co-marketing relationships
Review log of questions asked by affiliates and add any new questions and answers to your FAQ
Week 3
- Affiliate team tests and tracks performance of their own and other programs on their personal sites
Participate in discussion boards
Monitor the competition
Identify and track prospective affiliates
Target e-mail to inactive affiliates
Compose tutorial
Network with other affiliate managers
Review log of questions asked by affiliates and add any new questions and answers to your FAQ
Week 4
- Affiliate team tests and tracks performance of their own and other programs on their personal sites
Participate in discussion boards
Monitor the competition
Identify and track prospective affiliates
Target e-mail to inactive affiliates
Compose tutorial
Network with other affiliate managers
Establish a community for your affiliates
Publish a monthly newsletter
Switch out your banners and text links
Test techniques and analyze
Create content
Review log of questions asked by affiliates and add any new questions and answers to your FAQ
Week 5
- Affiliate team tests and tracks performance of their own and other programs on their personal sites
Participate in discussion boards
Monitor the competition
Identify and track prospective affiliates
Target e-mail to inactive affiliates
Compose tutorial
Network with other affiliate managers
Participate in your affiliate community
Review log of questions asked by affiliates and add any new questions and answers to your FAQ
Cut commission checks
Week 6
- Affiliate team tests and tracks performance of their own and other programs on their personal sites
Participate in discussion boards
Monitor the competition
Identify and track prospective affiliates
Target e-mail to inactive affiliates
Compose tutorial
Network with other affiliate managers
Participate in your affiliate community
Review log of questions asked by affiliates and add any new questions and answers to your FAQ
Following Weeks
- Affiliate team tests and tracks performance of their own and other programs on their personal sites
Participate in discussion boards
Monitor the competition
Identify and track prospective affiliates
Target e-mail to inactive affiliates
Compose tutorial
Network with other affiliate managers
Publish a monthly newsletter
Participate in your affiliate community
Switch out your banners and text links
Test techniques and analyze
Create content
Collect affiliate testimonials
Attend conferences
Develop affiliate promotions
Review log of questions asked by affiliates and add any new questions and answers to your FAQ
E-mail FAQ a minimum of twice yearly to affiliates
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